Microsoft and thePlatform Enable Delivery of Protected, High-Quality, Premium Online Video

 

Microsoft Corp. and thePlatform today announced that the companies have integrated Microsoft’s leading digital media technologies, including Microsoft PlayReady and Internet Information Services (IIS) Smooth Streaming, into thePlatform’s mpx video management system. With this integration, premium video providers can deliver protected, high-definition (HD) Web video for both in-home and remote viewing experiences. The solution provides full offline and streaming capabilities across a broad ecosystem of devices spanning Windows-based PCs and Macs.

Microsoft PlayReady DRM Technology Enables Seamless Access to Premium Content

Microsoft PlayReady technology is widely supported in the industry and draws on the experience gained from more than a decade of investment that Microsoft has made in the development of digital rights management (DRM) technology. By offering Microsoft PlayReady, thePlatform offers content protection technology for publishers on Windows-based PCs and Macs. thePlatform’s support of Microsoft PlayReady underscores its benefits as a flexible, reliable and scalable content protection technology.

Bringing HD Media Experiences Online

By implementing IIS Smooth Streaming, a feature of IIS Media Services, thePlatform’s customers can present optimal experiences based on available network bandwidth and device capabilities. IIS Smooth Streaming is a form of dynamic adaptive streaming over HTTP for delivering live and on-demand content that adjusts video quality automatically and scales massively on content distribution networks. It provides a high-quality viewing experience, which can lead to longer engagement times and makes possible the delivery of full HD 1080p media experiences. thePlatform is also using Transform Manager, which is a server-side transformation engine built into IIS Media Services, to streamline production workflow for content companies by enabling solutions such as encoding once and simultaneously delivering multiple formats.

Additional information about thePlatform is available at http://www.thePlatform.com. Additional information about Microsoft is available at http://www.microsoft.com.